Asked to put together a food drive in just two weeks was it's own monumental task. Pulling it off with flair ... the only way we'd make it through. Our VP conceived the whole thing; our junior designer executed it; and I supported them with vendor management while attempting to keep the rest of our design projects from stagnation. What a relief to be on this side of the equation now. We created a flat soup can, perforated and scored, to be delivered to every employee. A simple solution, but an ingenious one for not only creating an interactive opportunity for the message to sink in, but they also created instant decorative flair. As I walk through the hospital and office areas now, it's hard not to find stacks of our cans. Grocery bags were mailed to everyone's home with both a call to action, and a seasonal message from the CEOs. After shopping, employees drop their bagged donations off at work in giant barrels wrapped with the same soup can graphic. We designed an "I Gave" sticker to wear after dropping off your donation ... it looks like the top of a metal can. And to track donations, we're wrapping a two-story pillar after semi-weekly weigh-ins. By the time we achieve our goal, it will look like the largest grocery store end cap ever. More photos to come. (Including the dancing can mascot.)
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