Sunday, January 16, 2011

Knockout of a Prize

Hoefler & Frere-Jones is the most sophisticated type foundry in America. Their bespoke families are precise and enviable. I can't think of anyone who can capture in words everything their creations convey quite the way they can. Reading about their fonts is proof that a creative brief matters, and can be achieved. The delight in reading Tobias Frere-Jones: Gerrit Noordzij Prize Exhibition is the affirmation of design as both business and art.

Finding this book was an accident, a gift. Every trip to Portland, Oregon means a mecca to Powell's Books. And they never disappoint. I made two discoveries I didn't even know were published; Frere-Jones award catalogue is one of them. The highlight of New Year's in Portlandia was celebrating with friends. The take-away, however, was this jewel of a book.

Saturday, January 8, 2011

Diabetes: Focus on Women


I'm thrilled to announce I have designed my first book. Diabetes: Focus on Women is a compilation of case-based vignettes told by diabetes and women's health experts. From sexual dysfunction to oncological risks, this one-of-a-kind book explores the full spectrum of women's health. It even covers gestational concerns as well as post-partum care. This guide provides a practical approach for health care providers, diabetes educators and patients alike. Each chapter ends with practical pearls and pitfalls. The book also includes:
• Evidence-based algorithms for glucose, lipid and blood pressure management
• Complementary and alternative medicine for diabetes
• Educational resources and websites for patient education

The project originated from a conference two years ago, and funded in part by a federal grant from the Office on Women's Health. Twenty contributing doctors and scientists are involved. Co-editors Kathleen B. Digre, M.D. and Robert E. Jones, M.D., FACP, FACE were an absolute delight to work with. Presentations at national conferences, access via health science libraries, and local development efforts will help the book reach it's core audience.

Designing this book has been a dream project. I got to do the most advanced typesetting of my career, as well as 49 tables and figures. Most of all, books last. It's exciting to have done something that will stick around. The book was printed in the U.S. Proceeds will be used for charity care at the Utah Diabetes Center.

Colophon: The book is typeset in Martin Majoor's Scala and Scala Sans, with Hoeffler & Frere-Jone's Sentinel used as a display face. Supporting Greek and Roman glyphs were required. Cover art is by Nicholas Jones.