McSweeney’s #33 is a triumph. The San Francisco Panorama is a one-day musing on what newspapers could be. It’s newsy, but it’s also spirited, vogue, earnest, and engaging. The Sports section comes with an illustrated baseball insert that makes even me wish I was an enthusiast. The Absolut ad makes me want a martini with Zooey Deschanel right now. Kudos McSweeney’s for imagining what newspapers could do to differentiate from the Web. Whatever they can imagine, they can pull off. I don’t always enjoy their contributors but when McSweeney's goes conceptual … they inspire and astound. I haven’t missed newsprint much since I left it four and a half years ago. Until now.
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