Sunday, May 30, 2010

PDX Palette

My personal color palette from Portland, Oregon.

Like my previous Memphis color palette, I used my iPhone camera; then the Pantone application to extract colors from those images; e-mail ASE (Adobe Swatch Exchange) files; and complete the project in InDesign when I returned from my trip. The goal is to be open and receptive to what turns up; not to force the colors. There were too many nuanced greens to capture ... and trying to pin down both steel, and wool, proved it's really hard for me to let go of my preconceived notions of those substrates. This palette is inspired by Greg & Justin's house (pink vanity, tiki bar), Chinese and Japanese gardens, drippy days and drinky nights, ceramic coffee mugs and one fabulous dessert.

Tuesday, May 18, 2010

Building Blocks

Asked to distill the complexities of our academic medical center into a simple expression, we developed these acrylic blocks. Color coding helps the presenter gang each layer into it's obvious succession. Fractured words span each layer. The tendency to complete the puzzle, so to speak, engages the audience in learning our three-fold mission: education, which is the foundation supporting research, which translates into clinical care. All of this to bear up the health of each patient.

The reverse side of the cubes cite examples from each part of the mission. The sides have supporting photography. A companion screen presentation was made available for larger groups, or for travel.