Thursday, August 20, 2009

Yellow Study

Who loves yellow? Designers do! Squint if you must, but look at this small book assortment: Modern Typography by Robert Kinross; 79 Short Essays on Design by Michael Beirut; Copywriting by Mark Shaw; FontShop font booklet; AIGA 365 edition 29; Chronicle Books' Stretch Deck; National Geographic magazine; Rite in the Rain all-weather writing paper pocket notebook; Knock Knock pocket notes.
To round out my yellow study, a still life of objects found 'round the house: bed sheets; towels; Kleenex; Sea Salt Neroli Lotion by Caldrea; a project calculator; Klein Tools wire cutter; West Elm scoop-back chair; Verner Panton chair; my Tweety Bird bucket with a sunflower from the yard; and wall paint with the dreadful name: Lovely Lemon Light. Not pictured is my other basement room painted in a yellow called Gabriel's Horn. Apparently paint color copywriters were marketing to old ladies and somehow sucked me into their web. I am not ashamed. I may have cringed at my mother's yellow kitchen growing up, complete with yellow stools and china hutch. But today I'm a proud homeowner, and Mom—I understand.
Oh, and that font: P22 Brass Script Pro.

Sunday, August 2, 2009

Dangerous Typography

Leave it to typography to stop me dead in my tracks ... despite the rain. Despite being on my way to a party at a New York museum to meet other designers. I had to move fast to catch this bus before it was gone; and the real truth behind this photo is I immediately e-mailed it back to my junior designer, Laurie, who turned me on to Showtime's Dexter just months previous. I knew she'd get a kick out it. Most of us designers are sucker's for faux magazine covers. For the instant gratification of using a resplendent and distinctive combination of text and type that just screams "__fill in the masthead__". Are we as serial as the cable killer in our grandiose imaginations? Looking back on this photo, taken Oct. 2008, I am seeing what a luscious mash-up of letterforms surrounds the subject. The art nouveaux shape of the Roxy; the compressed grotesque of the municipal fire lane; the modernity of the window graphic in the foreground. So much to take in. I remember the rain, and the prank. I had to rely on a snapshot to really see how much else I was missing. Including the continuity of type through the ages, both real and imagined.