The Caring Continuum

A year after the first campaign, the U of U College of Nursing returned to us for a new opportunity to help raise funds to aid the national nurse educator shortage. With the monies secured for expanding and retrofitting the college, our new task was to raise $12.5 million through naming opportunities for educational and simulation spaces, as well as donations to endow chairs, grant scholarships, and fund fellowships.

The Caring Continuum Campaign was told through a wide-format booklet, filled with vivid imagery of nurse educators, and compelling statistics about the impending health care crisis. We used clear varnish on Sappi's white Lustro Offset Environment paper. Inserts used the varnish to add both a finishing touch, and emphasis. A folio, reminiscent of the first campaign, opens up to a beautiful photograph of one of our nursing students. The case statement was sent out in an extra-long converted envelope to make sure it would be noticed.

This campaign and it's accompanying DVD were submitted to the Council for the Advancement and Support of Education. We received the silver award of excellence in the area of fundraising publications packages. This weekend I fly out to San Francisco to join our nursing development staff at the CASE District VII conference to receive the award.