In 2007, the University of Utah College of Nursing came to us with a goal of raising $8.5 million for expansion of teaching facilities. With a thorough understanding of who their primary audience is, we crafted a kit with impact that delivered. A bold envelope distinguished the piece from mail clutter. It opens to reveal a concise letter from the dean followed by an accordion-style brochure leveraged on high-impact and emotional photos of nurses in action. Supplemented with warm colors and a humanistic script, a concise call to actions gives the audience the opportunity to help build the future of nursing education. A business-reply envelope made submitting donations easy. The college met their goal in just a couple months.
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