Knockout of a Prize

Hoefler & Frere-Jones is the most sophisticated type foundry in America. Their bespoke families are precise and enviable. I can't think of anyone who can capture in words everything their creations convey quite the way they can. Reading about their fonts is proof that a creative brief matters, and can be achieved. The delight in reading Tobias Frere-Jones: Gerrit Noordzij Prize Exhibition is the affirmation of design as both business and art.

Finding this book was an accident, a gift. Every trip to Portland, Oregon means a mecca to Powell's Books. And they never disappoint. I made two discoveries I didn't even know were published; Frere-Jones award catalogue is one of them. The highlight of New Year's in Portlandia was celebrating with friends. The take-away, however, was this jewel of a book.