Designed to the Nines

Our third fundraising campaign for the U of U College of Nursing mailed out this week. It will start landing in homes while we're in San Francisco celebrating the award our previous campaign received. Whereas the first two campaigns were more emotional—and relied heavily upon relationships—this campaign is simple, accessible, and leveraged on a small, but specific ask: please give $9.99 in '09. (Or $99; or $999.)

Since this is our third request of the same audience, we made sure to thank them for giving already; offered them a quick status report on the progress of construction and all previous donations; and expressed the type of things just $9.99 more can provide: books and supplies, scholarships seed money; etc.

The outer envelope was designed to provoke curiosity: a hydra of 9's swarm the address field. Inside is a simple flat insert. The front side is a concise appeal for $9.99 in '09. The reverse is a collage of polaroids—the captions of which evoke project status as well as the needs of students and faculty. The polaroids float on a field of nines to both reinforce our theme, and more subtly imply the aggregated effect of thousands of donors. I designed the reverse side as a giant poster with 38 different pictures so when the parent sheet cuts down we have 16 different backs. Yet each back side covers two themes: construction, and either student or faculty needs. Each card was round cornered, like our first campaign, and then perforated for easy mail-back of the donation form.

Parent sheets were pulled during press-check as posters to hang in the various spaces our faculty and students have been spread to through this construction dislocation. Kind of a morale booster, as well as something to keep the end goal in focus.

Toner Tall Tales

My Xpedx spec rep, Gina Girardi, asked me to create invitations and a poster for an upcoming event at the University of Utah's Print & Mail Services. She is bringing in a guru from Mohawk Paper. Chris Harrold will speak about newly-certified papers and other advances in digital printing. I'm looking forward to the event in just three days, the same day I leave for Memphis, TN for the national AIGA conference.

It was easy to take on Gina's theme of the digital guru with some recent inspirations: I just bought the fonts Phaeton by Umbrella and Fenwick by Typodermic; I have also been craving to use CSA Images new low-priced licensing for small jobs such as this. The vintage illustration is theirs. Everything came together with the right sense of whimsy I had hoped for. I wanted to do something decidely old-world and not too "digital."

I love Mohawk Papers and have made great use of their digital offerings. In the past year I have used Via Felt for events and covers; Via Smooth for this project; uncoated stock for numerous small jobs; and even a digital cast-coated sheet for a ground-breaking event at the U. I love the affordable prices and I am so excited we have these diverse options available for small press-runs.

Dangerous Typography

Leave it to typography to stop me dead in my tracks ... despite the rain. Despite being on my way to a party at a New York museum to meet other designers. I had to move fast to catch this bus before it was gone; and the real truth behind this photo is I immediately e-mailed it back to my junior designer, Laurie, who turned me on to Showtime's Dexter just months previous. I knew she'd get a kick out it. Most of us designers are sucker's for faux magazine covers. For the instant gratification of using a resplendent and distinctive combination of text and type that just screams "__fill in the masthead__". Are we as serial as the cable killer in our grandiose imaginations? Looking back on this photo, taken Oct. 2008, I am seeing what a luscious mash-up of letterforms surrounds the subject. The art nouveaux shape of the Roxy; the compressed grotesque of the municipal fire lane; the modernity of the window graphic in the foreground. So much to take in. I remember the rain, and the prank. I had to rely on a snapshot to really see how much else I was missing. Including the continuity of type through the ages, both real and imagined.

Fastenation

Designers love posters. Designers also love evidence of posters. I was mesmerized by this telephone pole in Midtown Atlanta waiting to cross the street. How many concerts, programs, lost pets, missing people, declarations, yard sales, public notices—you get the idea—have hung here? Designers also love anything that fastens. This is my ode to adhesives and evidence.