Showing posts with label umbrella. Show all posts
Showing posts with label umbrella. Show all posts

Sunday, October 4, 2009

Toner Tall Tales

My Xpedx spec rep, Gina Girardi, asked me to create invitations and a poster for an upcoming event at the University of Utah's Print & Mail Services. She is bringing in a guru from Mohawk Paper. Chris Harrold will speak about newly-certified papers and other advances in digital printing. I'm looking forward to the event in just three days, the same day I leave for Memphis, TN for the national AIGA conference.
It was easy to take on Gina's theme of the digital guru with some recent inspirations: I just bought the fonts Phaeton by Umbrella and Fenwick by Typodermic; I have also been craving to use CSA Images new low-priced licensing for small jobs such as this. The vintage illustration is theirs. Everything came together with the right sense of whimsy I had hoped for. I wanted to do something decidely old-world and not too "digital."
I love Mohawk Papers and have made great use of their digital offerings. In the past year I have used Via Felt for events and covers; Via Smooth for this project; uncoated stock for numerous small jobs; and even a digital cast-coated sheet for a ground-breaking event at the U. I love the affordable prices and I am so excited we have these diverse options available for small press-runs.