Showing posts with label CTI. Show all posts
Showing posts with label CTI. Show all posts

Monday, May 16, 2011

Foiled Again



Sometimes I feel like a squirrel with my constant attraction to shiny things. To justify recent impulses, I offer descriptions from a Pantone webinar of how metals are being used now:
• as ephemeral colors with broken shines.
• as material illusions with textured monochromes.
• in ways that are familiar, but new.

Take for example a palette they call Titanium: a bridge to new heights.
Where blues break and mutate, then turn to black. Bursts of overexposed colors create tonal variation. It’s a complete statement in metal with both reflective and matte surfaces.

These two invitations came off the press this past week. Evening Under the Stars is printed on Reich Shine's Onyx. To enhance it's astral qualities, and to make it seem more blue, I specified a pale foil and matching juniper-colored envelopes from CTI's Aspire Petallics. But the colors are fleeting and drift from a variation on the standard black and white event; to a turquoise-infused galaxy hovering over fountains and night-blooming flowers—a complete landscape in indigo, beryl, verdigris and aquamarine.

The Polo Cup invitation for the University of Utah called for foil to add flair to Pat Bagley's signature jockey drawing. In its third year of use, we needed to make it familiar, but new. We embossed the entire illustration contour and foil stamped the line art. I think the foil is honorific of his handiwork. It glints like like pencil lead and like a trophy. Attendees will recall the previous year's flamboyance and whole-charactered cast.

Friday, July 30, 2010

Gallery Stroll

Any time I can use Zaner—the lush Spencerian script by P22—I will. Same goes for shiny paper. (In this case, CTI's Aspire Petallics Silver Ore.)

This past Tuesday we had an event for University Hospital benefactor's to unveil the new portrait gallery as well as our wall of engraved donor names. We needed to represent both giving levels, but that made for a lengthy event title. The solution: a type treatment for each exhibit split by a flourish evoking: the unveiling of draped art; strolling; and even a lyrical quality. (It looks like a violin to me. Someone else told me it makes them think of Phantom of the Opera.)

The event was a fine affair, attended by people with interesting relationships to the University of Utah. A recent heart transplant patient spoke about his experience here and that really helped crystalize why we give. From the generosity of an organ donor's family, to the financial gifts that keep our institution a pioneering one, to the time commitments of our volunteer staff, it's always heartening for me to see the underlying passions that keep people connected.

Friday, January 8, 2010

Pretty Paper

My paper rep from Zellerbach's asked me to design a tag for her holiday gift to area designers this past Christmas. Camille packaged assorted paper and envelopes into a shiny little bundle so recipients can create custom notes and cards. Papers included the shimmery Aspire Petallics; tactile delights such as Oxford, Sundance Felt, and even Gmund; colors ranged from silver, marigold, turquoise, rustic reds, and even translucent whites. Camille sealed the packets with a handsome brown sticker.

The reindeer is licensed from CSA Images, and I used P22 Brass Script ... typeset in brass. Ultimately we just wanted the packages to be mirthful, but with a touch of glam, to match the high quality of the papers. Thanks to Camille for including me. I wish we'd had more time to do something really over the top. Past designers have included the idiosyncratic Angela Adams and McRay Magleby, so it really was an honor that I even crossed her mind.