Friday, April 2, 2010

Revinylize

Revynilize is a project by the Salt Lake chapter of the AIGA. It's one of the better concepts I've seen under the rubric of reuse—an overlooked portion of the government waste-reduction campaign: Reduce. Reuse. Recycle.

Designers love reuse, though. The DIY culture of ReadyMade magazine, and similar tribes, has been a pleasurable and inventive pastime of mine. I think the indie fashion world also makes great use out of repurposing fabric into exceptional, and coveted, commercial pieces.

Just a couple of rescued banners were converted by a local tailor into 8 messenger-style bags that are destined to be envied by U of U employees. It was a proud moment watching our local board members present the program in Memphis at the national design conference last fall. It was even nicer to have them be so eager to help get these custom-made for us. I can't wait to see the faces of the lucky few recipients.

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