Noa Noa was an impulse buy in college. Little did I realize it was the beginning of a passionate relationship with Chronicle Books. After I had accumulated a few more extraordinary books I started noticing this curious little eyeglass logo and decided I needed to learn more about Chronicle. That was maybe 15 years ago. Since, I’ve gone out of my way to order their catalogue each year so I’d know what to save up for. Then I started finding myself influenced by their design aesthetics. Now it’s more than just a crush—I’ve grown to accommodate my life for Chronicle Books. Noa Noa (Fragrant, Fragrant) was an easy first fling. The construction was plainly attentive and of superior quality. Font choice and layout were so complementary I found myself as drawn to the elements as I was the content. I still don’t know what the book face is, but coupled with the curious distressed script and his actual handwriting—it’s a perfect marriage. Throw in an enchanting trip to Tahiti and a mix of judiciously-selected sketchbook drawings and one might never recover. It’s such an exotic and splendid journey, art history would be so much more interesting if other books were styled after this manner.
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